Dubai-based logistic provider DP World has launched the global wholesale e-commerce platform in Kenya.
The platform DUBUY.com is expected to add new digital trading corridors to DP World’s ports, terminals, and logistic operations across Africa.
As informed, this expansion of DUBUY.com follows its launch in Rwanda earlier this year, where the platform became a trade gateway in the East Africa region.
“DUBUY.com is an innovative online marketplace that will help unlock access to global markets for Kenyan businesses, with fulfilment through DP World’s worldwide ports and logistics network” , DP World said.
The logistic provider currently owns eight existing terminals on the African continent and three more in development.
The platform is expected to solve some of the key challenges facing the growth of e-commerce in Africa, including reliable fulfilment, secure financial transactions and the movement of goods.
According to DP World, the move into Kenya demonstrates DUBUY.com’s commitment to supporting the country’s Vision 2030, working in strategic partnership with the Kenyan Government to expand the economy.
“Kenya is among the top countries for economic growth prospects in Africa, with some of the most exciting B2B opportunities on the continent here. Strategic partnerships with companies such as DP World and DUBUY.com are catalysts for our industrialization policy and are in line with the Government of Kenya’s Vision 2030”, said David Osiany , Deputy Minister, Ministry of Industrialization, Trade & Enterprise Development Kenya.
“This partnership will increase our country’s trading connectivity and build an easy-access market for Kenyan entrepreneurs to secure long-term, sustainable business growth”.
Mahmood Al Bastaki , COO of Dubai Trade World added: “With the African Continental Free Trade Area (AfCFTA) now in effect, the eyes of the world will be on the continent. African businesses are increasingly using digital channels and technologies to engage with suppliers and distributors to create agile supply chains, and digital platforms like DUBUY.com will be key to this shift”.
“Our technology allows homegrown businesses to transform into international enterprises by providing access to new markets in Africa, the Middle East and the rest of the world.”
Recently, Dubai-based port operator launched a new digital logistics solution CARGOES Logistics to address complexities and inefficiencies that exist in global supply chains.
As reported, the first phase of the project will start from India to multiple destinations across the Middle East, Subcontinent, Southeast Asia, the Far East and North Africa as well as UAE to India. The company also plans to share it globally.