Danish engineering company Eltronic Fueltech has signed an agreement with Chinese marketing and sales agency Great Ocean, under which the latter will be responsible for marketing and selling Eltronic FuelTech’s supply and safety systems to designated shipyards across China.
According to Eltronic, the collaboration leverages Great Ocean’s market knowledge and “strong” network within the Chinese maritime industry, ensuring that Eltronic’s technologies reach the “right” customers.
Great Ocean, as the official designated agent for the Hyundai Heavy Industry in China, specializes in the marketing and after-sales service of MAN and WinGD low-speed diesel engines and Hyundai HiMSEN medium-speed engines.
The company has also secured official licenses for Hyundai Marine Solution (HMS), Hyundai Electric (HEES), Hyundai Power Systems (HPS), Hyundai Autonomous Navigation (AVICUS) and more. Their portfolio includes collaborations with clients such as Jiangnan Shipyard, Shanghai Waigaoqiao Shipbuilding, Yangzijiang Shipbuilding, Changhong and so on.
As for Eltronic FuelTech’s solutions, the company said that they are designed to address the need for sustainable innovation in maritime operations, “helping shipyards and operators reduce their environmental footprint while enhancing efficiency and performance.”
Nicolai Wiese, Global Sales Director of Eltronic FuelTech, said: “We are excited to partner with Great Ocean and expand our footprint in China. This agreement not only allows us to tap into the extensive potential of the Chinese market but also aligns with our mission to promote greener practices and technologies in the maritime industry globally.”
“We recognize the great potential of the Chinese maritime market and are excited to deepen our presence there. As technology for greener alternative fuels continues to advance in China, this partnership with Great Ocean marks a strategic step forward for Eltronic FuelTech. Going forward China is an important market for us and our solutions.”
To remind, in 2024, Eltronic FuelTech and state-owned enterprise China Shipbuilding Trading (Shanghai) (CSTC Shanghai) signed a memorandum of understanding (MoU) to form a strategic partnership for the adoption of Eltronic FuelTech’s greener fuel technologies in China’s maritime sector.
At the time, it was reported that Eltronic’s collaboration with CSTC Shanghai will zero in on targeted promotion within state-owned shipyards, with a specific focus on fostering awareness and adoption within the China State Shipbuilding Corporation (CSSC) group and optimizing the influence of sustainable maritime solutions.