Sustainable fish market is all at sea, claims report

UK supermarkets need to make it easier for the growing number of ethical consumers to buy sustainably sourced fish by improving labelling and ultimately removing unsustainable fish from the shelves. That is the conclusion of a new survey published in consumer magazine Which? this week, which found that, while 70 per cent of those polled want to buy sustainably caught fish, a bewildering array of certification schemes make it difficult for shoppers to identify the most environmentally responsible options.