French container shipping and logistics company CMA CGM has launched CMA CGM eSolution, a digital system aimed at enhancing the customer experience.
The system comprises an online agency and other e-commerce channels such as Electronic Data Interchanges (EDI) and Application Programming Interfaces (API) which allow the digital transmission of relevant information and data between the company and its clients.
A large majority of the CMA CGM Grou’s bookings have been made via its eCommerce solutions, among which half are made through the group’s web platform. The new solution now enables a 100% digital journey when clients choose CMA CGM to transport their goods.
For several years, CMA CGM has developed and launched a whole set of digital solutions such as schedule research, quotation request, booking, shipping instructions, documentation, shipping dashboard and tracking.
The group is now strengthening its digital customer experience by offering its clients a new sales channel. New features are currently available at a regional or global level and will be gradually rolled out on the different platforms of the group’s brands. They include ePricing, eBooking, eBill of Lading, ePayment, eTracking and eCharges.
More features will be launched in the coming months, CMA CGM said.
As part of its eSolutions, CMA CGM will now offer priority boarding to its customers using its digital platform, allowing them to secure space on board. First offered by CMA CGM from India to Europe, priority boarding will be gradually offered to other countries and carriers within the CMA CGM Group.
Rodolphe Saadé, Chairman and Chief Executive Officer of CMA CGM, has defined digitization as a key strategic priority for the group’s development.
During 2018, the group accelerated its digital transformation through the development of IoT and Artificial Intelligence, as well as partnership agreements related to blockchain.
In addition, CMA CGM opened an incubator in Marseilles, ZEBOX, which will house 30 startups from around the world by the end of 2019.